Reem MallThe Haunted Circus

A Proposal by THE1  ·  Reem Mall Abu Dhabi

Reem Mall

Presents

The Haunted
Circus

23–25 Oct  ·  30 Oct–1 Nov 2026

Friday – Sunday  ·  2PM – 8PM

The Haunted Circus
The Concept

The circus came
to Reem Mall.
It never left.

For two spooky weekends, Reem Mall transforms into a warm and wonderfully weird circus — where every family earns their entry, every child plays, and every corner holds a surprise.

From the moment a receipt is scanned, the adventure begins. Game stalls. Live performers. Workshops. A grand parade. And one very important question: who's the scariest in the room?

Family First
Designed for parents and children of all ages — inclusive, safe, and genuinely fun.
Circus World
A full theatrical world — costumes, characters, games, and live performances.
Retail Driven
Entry requires a minimum spend — every visit starts with a purchase.
Data Captured
Every visitor registered. Clean, actionable data for Reem Mall.
The Customer Journey

How the night unfolds

🛍️
Shop & Enter
Spend at any Reem Mall retailer. Register receipt at the Haunted Circus desk, Level 2. Claim your Trick or Treat bucket.
🎯
Play & Win
Whack, ring, and spin at every booth. Win candy and Reem Mall vouchers.
🎪
Experience
Twisted Mirror. Scary Photo Booth. Face painting. Live performers.
🧺
Leave Happy
A bucket of treats, a spooky photo, and memories that follow you home.
Trick or Treat Bucket
Rewards

Fill Your
Bucket

Every registered visitor receives a Reem Trick or Treat Bucket at entry — the vessel for everything they'll collect throughout the night.

🧺
Trick or Treat Bucket Yours from the moment you register.
🍬
Candy Won at game stalls. The sweeter the scare, the more you earn.
🎟️
Reem Mall Vouchers Spin the Wheel of Fate and take home real retail value.
📸
Spooky Photo Print A printed souvenir from the Scary Photo Booth.
Game Stalls · All Days

Step Right Up

Whack-A-Clown
Whack-A-Clown
Take the mallet. Aim for the clowns. Keep swinging until you have earned your candy.
Ring-A-Pumpkin
Ring-A-Pumpkin
Land the ring on the pumpkin. Sounds simple. It never is.
Wheel of Fate
Wheel of Fate
Spin the wheel. Candy for the unlucky. Reem Mall vouchers for the chosen few.
Immersive Zones & Permanent · All Days

Enter If You Dare

The Twisted Mirror
The Twisted Mirror
Three-panel distorting mirror corridor. Nothing you see inside is real — or is it?
The Scary Photo Booth
The Scary Photo Booth
AI-powered. Instant printed souvenir. Don't Smile… Scare Us.
Face Painting
Face Painting
Halloween and circus-themed face art. Worn all night. Remembered forever.
Clown Wanted Poster
Workshop · Week 1

Clown
Wanted Poster

23 – 25 October 2026

Children design and colour their own Wanted Poster — starring themselves as the most wanted clown escaped from the circus. Every poster is unique. Every poster goes home.

Workshop · Week 2

Spooky
Slime Lab

30 Oct – 1 November 2026

The lab is open. Children mix, bubble, and brew their very own spooky slime — a make-and-take experiment dressed up in circus wonder. Walk in curious. Walk out with something that bubbles.

Spooky Slime Lab
The Haunted Troupe
Grand Parade · 3 Times Daily

The Haunted
Troupe

They move through the mall. They stop for no one. The music starts, the crowd parts, and for a few extraordinary minutes, Reem Mall belongs to the circus.

Sun 25 October
2PM  ·  5PM  ·  7PM
Sat 31 October — Halloween Night
2PM  ·  5PM  ·  7PM
Saturdays Only · 30 Minutes

The
Freak Show

One show. One set. Every Saturday. The kind of act you'll describe to people who weren't there — and they won't believe you.

Illusions, sleight of hand, and audience moments that make the whole family gasp.

The Freak Show
The Scariest Little Award
Daily Competition · 6 Winners Total

The Scariest
Little Award

Mirror Mirror on the wall,
Who's the scariest of them all?

📅
One Winner Per Day6 event days. 6 crowned champions.
🛍️
Retail PartnerPrizes sponsored by a kids' clothing brand partner.
Event Programme

The Weekend Schedule

Week 1  ·  23–25 October 2026
Game Stalls, Immersive Zones, Face PaintingAll Days
Clown Wanted Poster WorkshopAll Days
Scariest Little AwardAll Days
The Freak Show · 1 set · 30 minsSat 25 Oct
The Haunted Troupe Parade · 2PM · 5PM · 7PMSun 26 Oct
Week 2  ·  30 Oct – 1 November 2026
Game Stalls, Immersive Zones, Face PaintingAll Days
Spooky Slime Lab WorkshopAll Days
Scariest Little AwardAll Days
The Freak Show · 1 set · 30 minsSat 31 Oct
The Haunted Troupe Parade · 2PM · 5PM · 7PMSat 31 Oct
Regular ProgrammingSun 1 Nov
The Haunted Circus Crew
The Team

The Haunted
Circus Crew

Black dungarees, red t-shirt underneath, red fingerless gloves, subtle spider face paint, and a Reem CarnEvil badge.

Data & Registration

Every Visitor.
Captured.

Entry requires registration. Every family that steps through the gates leaves a digital footprint — giving Reem Mall clean, structured visitor data from every single event day.

✦  Full name & contact number
✦  Email address
✦  Number of children (ages)
✦  Retail receipt value & store
✦  Opt-in for Reem Mall communications
Registration Form
Enter your name
+ 971 __ ___ ____
Select
Minimum AED 100
Enter the Circus
Tickets

— Reem Mall Abu Dhabi · October 2026

We Are Waiting
For You.

Scarily.

SPATIAL DESIGN

Click above to explore the spatial design of The Haunted Circus

Produced by

THE1

Get in touch with us

3310, 33rd Floor, Shatha Tower
Dubai Media City, Dubai, UAE
+971 4 454 8511